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　　The essence of b-end e-commerce is two words:cost and efficiency.Whether it is the b-end e-commerce of Jingdong and Ali,or the distributed b-end e-commerce proposed and being practiced by Mr.Liu chunxiong,the two most direct words are cost and efficiency,which are the essence of b-end e-commerce.B2C e-commerce has been proved to be a failure in the rural market.Otherwise,Ali and Jingdong will not change their models.

 

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　　①打开“viiva购欢乐拼吧拼团开心抢购小程序”进入首页，点击导购系统阅读了解导购等级及权益后，点击“成为导购”，支付15000开心豆即可成为导购，开启导购财富之旅。

 

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　　③返回首页进入我的，点击”我的抢购“查看抢购订单状态，导购员点击上方”普通导购“查看发起抢购订单状态，点击上方”发起记录查看详细抢购订单状态。

 

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　　Let's talk about the cost problem first:in order to make consumers go,there is no doubt that it needs to solve the logistics problem.Jingdong has built its own logistics,and Ma Yun is also doing rookie logistics.This problem will be solved soon.However,the problem is that it requires a lot of investment,which is not enough.It also needs to change consumers'shopping habits and compete with traditional distributors and terminal stores.Naturally,the cost is very high Most importantly,a large number of personnel are needed to maintain the market and to enter,promote and promote products.In terms of efficiency,rural consumers are scattered.If they want to radiate all terminals and all terminal demands through a national platform,the efficiency will be very low and the time will be very long.In addition,the boycott of dealers is also a big problem.