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As for the role of the headquarters,Yanli has refined a series of functional requirements:first,to build a complete and***cutable operational framework and mechanism with the possibility of business collaboration;second,to take the lead in opening all the entrances of the wechat ecosystem;third,to formulate a complete benefit distribution mechanism to activate each node in the chain;fourth,to establish a new organizational structure and performance evaluation to achieve the goal of the industry The fifth is to issue a standardized content system.
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In addition to private domain contacts,public domain contacts and paid traffic also have development space.Tencent is planning to improve its search capabilities such as wechat search and brand zone.In the latest version of wechat,the"search and search"function is embedded in the user chat interface.Tencent will also launch more diversified advertising channels to improve the effect of advertising transformation according to crowd insight.