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In terms of marketing,these multinational brands have also cleverly used,hunger marketing,these brands will not provide unlimited moon cake gift boxes,they only release a few models every year,so they sell out quickly when they are on the shelves.It has become a scalper’s goal.It must be re-sold every year.This is in stark contrast to the inventory of traditional brands after the holidays.Internet celebrity marketing is also a strategy adopted by these brands.On the main application,you will see which mooncake packaging is powerful.You bring the best mooncake taste
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Whether the brand’s cross-border marketing can take root in the mooncake industry is not easy.Although cross-border brands can make temporary profits,they still need to spend a lot of time and energy to make high-quality mooncakes.Most of them have a history of more than 100 years.Brand awareness and reputation have long been deeply rooted in the hearts of the Chinese people.In all aspects,traditional brands are much stronger than multinational brands.